At one time , artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased. It’s an ever-evolving field so the techniques that were effective a few years back might not be useful today. Digital marketing is a broad sector with a variety of sectors present in it. So, whether you’re a creative person or a technical one, you’ll find something for yourself in this field. Businesses took a huge hit in 2020 due to the COVID-19 pandemic. In a survey with over 300 CEOs, between 43% and 45% of respondents expect their profits will increase over the next coming year. Accordingly, businesses need to up to date on digital ...
The importance of digital marketing has opened numerous doors for individuals with the intention of pursuing careers in the field. ... In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2020 , experts in this area will be the most influential and with good reason. Marketers in today’s world are constantly inundated with fresh ideas, new platforms for promoting their businesses, and new technologies to take advantage of. While these innovations are often exciting and beneficial, keeping up with the changes can quickly become overwhelming for marketers. Although still viable, businesses can no longer rely on traditional marketing tactics alone. What is digital marketing? Broadly speaking: it is all marketing activities that use an electronic device or the Internet. Here are the main types of digital marketing you should consider for your business. 1. ...