The importance of digital marketing has opened numerous doors for individuals with the intention of pursuing careers in the field. ... In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2020 , experts in this area will be the most influential and with good reason. Marketers in today’s world are constantly inundated with fresh ideas, new platforms for promoting their businesses, and new technologies to take advantage of. While these innovations are often exciting and beneficial, keeping up with the changes can quickly become overwhelming for marketers. Although still viable, businesses can no longer rely on traditional marketing tactics alone. What is digital marketing? Broadly speaking: it is all marketing activities that use an electronic device or the Internet. Here are the main types of digital marketing you should consider for your business. 1. ...